6 Creative Retargeting Ad Examples to Sell More Products to Existing Customers
October 23, 2019
Did you know that retargeting ads get 76 percent more clicks than standard advertisements? What's more, 25 percent of internet users like to see them. Maybe that's why retargeting ads can increase response rates up to 400 percent.
Yet, retargeting ads also remain one of the most underutilized tools in a marketer's arsenal. Are you taking full advantage of their full potential? If not, then it's time to stop missing out and start taking action.
Read on for six retargeting ad examples to get you started.
Tip #1: Let Your Products Do the Talking with Strategic Retargeting
Everybody likes to do a little window shopping on the internet, whether it happens during in-office lunch breaks or on the QT between visits from the boss. And that's not to mention casually hopping online to browse digital shops on the weekends.
If you're like me, you've probably let your cursor hover over products you'd love to purchase. Then, through the miracle of dynamic remarketing, noticed the product you fell in love is magically appearing EVERYWHERE.
What's more, you may even see discounts and deals to motivate you to make the purchase.
I don't know about you, but when I see these retargeting ads, I get elated. After all, they remind me of products I've already seriously considered purchasing.
And after seeing them again, especially with a special offer or discount, I'm ready to buy. Stores like ShopBop have taken this tactic to the next level through their Google retargeting ads featuring discount codes.
Copy what they're doing and you'll be rewarded with plenty of first-time and repeat customers.
Tip #2: Follow Up with Cart Abandoners to Nudge them Towards a Purchase
Did you know that 88 percent of consumers report having abandoned at least one cart before completing a purchase? What's more, 70 percent of consumers abandoned these carts just moments before completing their purchase.
From an eCommerce perspective, it doesn't get more frustrating than this. After all, the consumer has expressed clear intent but then gotten cold feet between filling in their credit card info and clicking "purchase."
These customers are very warm leads, and you shouldn't let momentary hesitation ruin the relationship that you've built with them. Instead, do as Best Buy does and send out follow up "ready to checkout?" messages.
This shows customers that you care personally about their transaction. It also reminds them that they need your products. You'll be pleasantly surprised by how many people respond to these reminders with a purchase.
Tip #3: Use Cross-Selling to Entice Existing Customers to Purchase Complementary Products
Did you know that repeat customers spend 300 percent more than first-timers? What's more, they're easier to sell to and cost five times less to keep onboard than new customers.
They also prove more likely to recommend your company to their friends and family.
When you invest in repeat customers and increase your customer retention by as little as five percent, expect to see major gains in profitability, like upwards of 75 percent.
Again, Best Buy does an excellent job with this. After customers make a purchase, they see ads to sell them complementary products based on their original purchase. Follow this technique to ramp up retention and encourage purchases.
Tip #4: Don't Forget to Entice Buyers with Discount Codes and Coupons
Comparison shopping has come a long way since we were kids. Now, most of it gets done on the internet. Through smart pricing, you can keep many customers from leaving your site to comparison shop.
But some will still head back to Google for another search. If a customer spends time on your site but then decides to leave to do some comparison shopping, intercept them with retargeting ads containing discount codes or coupons.
The goal? Making your products and pricing so irresistible to customers that they stop shopping around and start making purchases. This strategy also works well with a Facebook ad promo code, so explore your options fully for the best results.
Tip #5: Keep Your Brand Top of Mind
You can also use retargeting ads to keep your brand top of mind with potential customers. This strategy works well with customers who've already purchased from you.
After all, if they're happy customers, then a quick nudge could get them on your site buying a lot more. ModCloth does an excellent job of this with little more than their brand name and slogan and a selection of new clothing and jewelry arrivals.
It doesn't take much to grab a past customer's attention via great visuals and a brief nudge about your brand.
If you're a service-based company, you could also use retargeting ads to remind customers to schedule their next appointment.
Just remember to keep these ads simple but enticing with limited copy, a crazy good slogan, and plenty of enticing images.
Tip #6: Don't Forget About Creating a Sense of Urgency
When it comes to the customer journey, a sense of urgency remains an important component of making a sale. You can clinch a deal through FOMO (fear of missing out).
Wording such as "last minute deals" and "limited time offer" can push your customer's into the next buying stage almost effortlessly.
But how do you use this tactic in retargeting ads? Use short snippets of code to create countdowns in your ads. If you offer 40 percent off and then include a clock with a countdown, customers will respond.
These remain among the best creative codes to inspire action. Merrill Edge and J. Crew both take advantage of these strategies proving that there's nothing like a draining hourglass or ticking clock to get people inspired to act.
Retargeting Ad Examples
The retargeting ad examples above are a great place to start when you're looking to convert more leads into customers and then repeat customers.
Whether you opt for cross-selling complementary products or creating a sense of urgency with the right snippets of code, you've got many excellent options to consider.
Looking for more e-commerce tips to put you on the road to big bucks? Read on for tips to help you spot the next eCommerce trends.