How to Write Copy That Sells Your Products
In the world of marketing, there is one thing that is consistently used to help people make decisions- words. The power of words should never be underestimated or overlooked when you're trying to make an impression on your clients. But sometimes what we say and how we say it isn't strong enough to drive them to the point of action.
So how do you get your audience to buy your products consistently? It's all in the quality of your copywriting efforts. Keep reading to check out these tips on how to write copy that sells to start attracting more customers and making more sales.
Perform Market Research
If you want to learn how to write copy that sells you have to know some important things about who you're writing to. The best way to do this is to gather some data by performing market research.
There are a few different ways you can see what your target audience is up to. You can create surveys and questionnaires, host a focus group or make some calls for phone interviews. During the research stage, you define your ideal buyer's persona (age, location, gender, career, etc.) and pay attention to their behaviors (psychographics) to improve customer experience.
This is also a good time to do some research on the competitors in your industry. Examine what they're doing in marketing that works and doesn't work for your shared audience.
Use Emotional Triggers
As we mentioned, words are really powerful and when you understand how to harness and use that power appropriately then you know how to write copy that sells. Firstly, you want to pinpoint the feeling that you want your words to give to your reader.
Do you want to create a sense of urgency? Or maybe you're aiming to make someone feel motivated. No matter the case, the selection of words will play an essential role.
Now you can begin to reverse engineer your copy by using the perfect power words and phrases to trigger buyer emotions. Keep in mind that a skill like this is to be used carefully and not to manipulate your audience- but to educate, empower and impact them.
Focus on Storytelling
People often follow brands over a long period of time because they resonate so much with the message and mission behind the company. After a while, it becomes an interactive journey for the business and the consumer with benefits for both.
The way to get dedicated supports like this is to make sure your storytelling is on point. Your audience should be able to immediately recognize what you stand for and be moved by the things you say in regards to the company's goals.
Great storytelling is believable and authentic and can be the bridge between a cold lead and a converted buyer.
The truth is sometimes people just need a little instruction when making a purchase. Including a CTA, or call-to-action, is the most appropriate little 'nudge' that they need to motivate them to follow through.
Your CTA can be as easy as telling someone to "click the link to buy" in your online store or "sign up for our free email list". Remember to have clarity in your directions and place any necessary links in visible spots. It is also beneficial to include the CTA more than once if the content is longer.
Write Detailed Descriptions
Figuring out how to write copy that sells can be as simple as being able to look an object and describe it well. This is an important key to remember when writing things such as product descriptions.
Just imagine someone clicks on your item and they're looking for specific details about how it works and the different ways it could be used. But you didn't include any of those details -just the basics. Customers can be impatient and typically don't do a lot of searching during an impulse buy.
Being as precise (and accurate) with your copy helps the reader to know exactly what they should expect without any extra guesswork. Use clear and concise language to help simplify and explain your products and services.
Put the Solution First
If you're really in the business of helping people then you'll want them to know exactly how you can do so right away. Sometimes we get lost in the analytical portion of how to write copy that sells. But everything is perfected on that side then one of the next essential factors to focus on is putting your solution (offer) in front of people's faces.
Because honestly when customers have an issue they aren't always necessarily looking for a specific company to solve it. They're actually just searching for relief. And when you prove to them that you can provide something to fix their issue, they're all ears.
Try focusing on how well you can package and present your solution to customers more often.
Building a strong brand voice doesn't happen overnight. It comes from consistently speaking to your audience a certain way and maintaining the same tone in all of your content (blogs, ads, landing pages, etc.).
Trust is attained after customers know you and what to expect from your company. If you start to make too many changes or show inconsistencies in your voice, it could throw people off and scare them away.
The more you show up in front of your audience in the way that initially made them love you, the more your copy will continue to be relevant for them.
Ready to Use These Tips on How to Write Copy That Sells?
Speaking to the right people in the wrong way can be detrimental to your business. Make sure that you are learning and practicing how to write copy that sells so that you can connect to your audience better.
Also, be sure to put effective systems in place for leads to use after you've convinced them to make a purchase. If you're running an eCommerce store and want to enhance the shipping options for your customers, feel free to contact us today.